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Starting from ancient civilizations women with big hips, pillow like bellies and abundant bosoms were idolized by Romans, Grecians and even Paleolithic Europeans. But then came Coco Chanel with the "flapper" style of the early 20th of last century, and suddenly, thin was in. Despite a revival of curvaceous-ness in the 1930's and 1950's with Marilyn Monroe, the ideal female figure remained slim, and in the nineties became epitomized in the pre-pubescent looks of the likes of Kate Moss.
It is more difficult to get clothes to fall right on a rounded woman like Kate Winslet, Jennifer Lopez or Beyonce', and thus the fashion stylist's search for emaciated, undersized models. Fashion photographers and designers hawk clothes. For them, the clothes have to supersede the wearer and become the object of desire, not the body inside. Moreover all the skinny women figure in women's magazines, not in men's pin-ups.
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